| Time
|
Item
|
Description
|
Speaker
|
| 13: 30-14: 00
|
Sign in
|
Guests to sign in and get seated.
|
N/A
|
| 14: 00-14: 10
|
Opening
|
Explain purpose of the workshop and welcome attendees.
|
Albert Sim(沈思永)
Managing Director, Millward Brown Beijing
|
| 14: 10-14: 30
|
Keynote Speakers
|
What to Expect: Digital Media and Its Integration
数字媒体创新发展与整合趋势
|
Doreen Wang(王幸)
Group Account Director, Millward Brown
|
| 14:30-15:10
|
10 Questions on Digital Effectiveness
数字营销的10个问题
|
Cain Wang(王华)
Digital Solutions Director, Millward Brown
|
| 15: 10-15: 40
|
Introducing AdMonitor: The internet GRP Measurement
定义新标准，互联网GRP的测量
|
Peking Tan(谭北平)
R&D Director, Greater China, Millward Brown
|
| 15: 40-16:10
|
Round Table Discussion
|
The Future of New Media Measurement
新媒体测量的未来
|
Albert Sim(沈思永), Managing Director, Millward Brown Beijing
James Wu, General Manager, MediaCom Interactive
Chengzhi Ge, Sales & Operation Director, QIYI.com
Margret Yang, Head of Market Research, Intel
Wei Zhu, CEO of Moment System
|
| 16:10-16:20
|
Q&A
|
|
Panelists and Speakers
|
| 16:35-16:45
|
Concluding Remarks
|
Thank all the participants.
|
Albert Sim(沈思永)
Managing Director, Millward Brown Beijing
|
沈思永
王幸
王华
谭北平
吴俊德
杨珉
葛承志
祝伟
海尔集团品牌经理提问
与会者向嘉宾提问
与会者向杨珉提问
现场互动踊跃
秒针系统CEO祝伟答疑
嘉宾互动现场
人气旺盛的会场
国际公司兴趣至深
会后更深入的交流
认真填写调查问卷
取会议资料
合影留念
